Will Lowe’s Credit Card Help it fight Home Depot?

A 5%-off program from Lowe’s on a new private-label credit card will likely resonate well with the home improvement chain’s consumers, analysts say. “This move will clearly add a catalyst to tilt market share to Lowe’s, in the wake of apparent share loss to Home Depot in recent quarters,” analyst Matthew Fassler of Goldman Sachs wrote in a note to clients.

(As reported in the Financial Post by Hollie Shaw)