Amazon Dreams Up a Sale in a Calendar Bursting With Them
As seen in the New York Times:
Rollback. Doorbuster. Blowout prices. Do those words mean anything anymore?
Even Black Friday is fast getting lost in the blur of perpetual discounts as some of the nation’s biggest retailers go head-to-head Wednesday in a new midsummer event — yet another addition to an annual sales calendar packed with sales, sales and more sales.
Amazon, the online juggernaut that has been upending brick-and-mortar retailing for years, set off the latest sales frenzy by announcing a sale for the site’s 20th anniversary on Wednesday. Its AmazonPrime Day, meant to attract more shoppers to its $99 free-shipping membership plan, promises “more deals than Black Friday.”
