Knowing what consumers want and how much they are willing to pay is the type of intelligence that keeps retailers in business.

Looking to offer a more targeted and competitively priced assortment, BJ’s Wholesale Club is rolling out the price suite from merchandise optimization technology provider Revionics. The management and price optimization solutions will help improve customer-centric prices while taking the competitive landscape into account. The retailer will also use the application to help align brand and size parity among its single and multipack products.