Source: HBS Dealer

Orchard Supply Hardware is still marching toward its expansion goal of 100 stores and $1 billion in sales by 2017. And the San Jose, California-based retailer with deep Golden State roots has learned a thing or two during its journey, according to president Bob Tellier.

The 76-store chain is actively upgrading its fleet into a shopper-friendly “neighborhood format” while finding a comfortable home in various urban locations.

In the North Beach neighborhood of San Francisco, Orchard Supply transplanted its 35,000-sq.-ft. store format that — with the help of a catwalk joining two separate buildings — fits into the neighborhood with a full assortment and limited architectural disruption.

“We’re not leveling city blocks to do it; we’re doing creative work,” Tellier said.

That opening followed a new store in Portland, Oregon, built in a former bowling alley, and using remnants from the lanes as store decor that preserves the history of the neighborhood. The company also expanded in La Brea neighborhood of Los Angeles.

 

Read More

Steve Mahurin has left Orchard Supply Hardware, where the veteran home improvement merchant and retail industry executive held the title Chief Retail Officer.

According to the San Jose, Calif.-based retailer, Mahurin’s position was eliminated as the company transitions to a focus on operations and expansion.

“Steve was instrumental in helping us launch the vision and the brand,” said Bob Tellier, Orchard’s senior VP of merchandising. “Our needs now are in the areas of operations and execution, and that’s where we are focused.”

 

Read full article here

It’s back to basics for the hardware store that for decades has been known as OSH, as the San Jose-based retailer tries to distinguish itself from big-box stores. That means an increased emphasis on customer service, hardware and home decor, said Tom Carey, a senior vice president for Orchard Supply Hardware.

“Hardware is a tough business, and in this competitive environment, you must differentiate yourself,” said Patricia Edwards, chief investment officer and analyst with Trutina Financial. “The better alternative for Orchard is to play more to the individual consumer.”

That especially makes sense, given the wide reach of Home Depot and Lowe’s.

(As reported by MercuryNews.com)

Read the rest of the article