A new collection of five emojis created by Facebook gives users of the social media platform new ways to express themselves that could have huge implications for retailers.

Facebook has released “Reactions,” a set of five emoji that expand upon the “Like” button. The new emoji are small icons representing love, haha, wow, sad and angry. Users will be able to respond with the expanded set of emotions to all posts, including advertisers, pages and accounts. The emoji will not be placed in Facebook-owned social products such as Instagram, at least for the time being.

Reactions will work on both the mobile and desktop versions of Facebook. Mobile users will see the emoji pop up when they touch the Like button, while desktop users will see the emoji when they hover over the Like button or click on it. Interestingly, one emoji that was piloted, “yay,” did not make the final cut.

As reported in Retailing Today. Read the article here.