Lowe’s sees Iris as a future growth catalyst
Lowe’s might not often be thought of as an innovative company. Most consumers see it as a place to go for home improvements, especially if a Lowe’s location is more convenient than a Home Depot location.
Lowe’s and Home Depot might be competitors, but they’re both likely to be long-term winners, and they’re both more innovative than most people realize. There are many different innovative avenues to explore for Lowe’s and Home Depot, but this article will primarily focus on Lowe’s Iris system, which rolled out in 2012 with 40 home-automated products.