Sears Holdings drills into Costco clubs with Craftsman tool offerings, hopes to tap new customers

Sears Holdings Corp. has agreed to sell its Craftsman tool line through Costco clubs nationwide, marking the Hoffman Estates-based retailer’s boldest step yet in distributing exclusive in-house brands outside its namesake stores.

Craftsman hand tools, power tools and tool storage units will start appearing on Costco shelves as early as Saturday, Sears told the Chicago Tribune in an interview Tuesday. The Craftsman tools are slated to roll out to all of Costco Wholesale Corp.‘s roughly 430 U.S. stores this year, with the assortment varying by location.  Read the rest of the article

(As reported in the Chicago Tribune Business section)